Unibet owner: Unveiling the Numbers of Net Worth

Unibet, a prominent player in the world of online gambling, has garnered a solid reputation for its extensive range of betting opportunities offered to users worldwide. With its origins rooted in Stockholm, Sweden, this platform has transcended its Nordic beginnings, establishing itself as a universally recognized name within the industry. Understanding the key figures behind Unibet, including its owners and key executives, becomes paramount in grasping the company’s strategic decisions and growth trajectory. Moreover, it emphasizes the pivotal role these individuals play in steering the path of this colossal online gambling entity. Their expertise, industry knowledge, and visionary leadership have propelled Unibet to new heights, ensuring its continued success and dominance in the online gambling landscape. With an unwavering commitment to innovation and customer satisfaction, Unibet continues to captivate and engage a diverse global audience, setting the standard for excellence in the realm of online betting.

Founding and Early History of Unibet

Unibet was born from the entrepreneurial spirit and foresight of Anders Ström, a passionate sports betting enthusiast and skilled statistician. In 1997, Ström embarked on this journey by establishing Unibet in the humble setting of a bedroom in Earl’s Court, London. Despite its modest beginnings, Unibet harbored an ambitious vision that Ström carried with unwavering determination.
Driven by a primary objective to empower players with knowledge, Ström leveraged his statistical background to provide valuable insights for making informed bets. He firmly believed that such informed betting would not only enhance the enjoyment for players but also revolutionize the strategic engagement within the betting industry itself. Thus, the early years of Unibet were marked by an unwavering pursuit of this vision, propelling the betting industry into a new era of informed and strategic betting.
As Unibet continued to grow, it became synonymous with innovation, customer-centricity, and a commitment to offering an unparalleled betting experience. Today, Unibet stands as a testament to the perseverance and ingenuity of Anders Ström, and remains a leading force in the ever-evolving world of online betting.

Key Figures and Leadership at Unibet

CEO of Unibet Andres Storm

Anders Ström, the visionary founder of Unibet, exemplifies the embodiment of entrepreneurial vision and perseverance. With a burning passion for the betting industry, he embarked on a journey to create a platform that would revolutionize the way people engage with sports betting.
Driven by his unwavering determination, Ström laid the foundation for Unibet, meticulously crafting a platform that offered unparalleled user experience and cutting-edge technology. His deep understanding of the betting industry and keen eye for statistical analysis allowed him to equip Unibet with a unique competitive edge.
But Ström’s role in Unibet extended far beyond its inception. As a guiding force, he spearheaded the company’s strategic direction and fueled its rapid growth. Drawing on his industry expertise, he navigated Unibet through numerous changes and challenges, staying ahead of the curve and ensuring its continued success.
Today, Unibet stands as a testament to Anders Ström’s ingenuity and leadership. His legacy lives on, inspiring a new generation of entrepreneurs and cementing his place as a key figure in the world of online betting.

Current Leadership Structure: CEO and Top Executives

Under the helm of Henrik Tjärnström, the current CEO, Unibet continues to navigate the competitive online betting landscape with strategic finesse. Tjärnström, who assumed the role in 2010, brings with him a wealth of experience in the online entertainment and finance sectors. His leadership has been instrumental in the company’s international expansion and its consistent growth in revenues.
Alongside Tjärnström, key executives such as Pawlo Marcin, Chief Financial Officer, and Sandström Maria, Chief Legal Officer, play crucial roles in Unibet’s operations. Their collective expertise and commitment to Ström’s original vision contribute significantly to the company’s current position as a leading online gambling platform.

Contributions and Roles of Key Figures in Unibet’s Growth and Expansion

The extraordinary growth and expansion of Unibet can be attributed to the strategic foresight and effective leadership of its key figures. Anders Ström’s initial vision has been upheld and expanded upon by subsequent leaders like Henrik Tjärnström. The current leadership, while maintaining the founding principle of informed betting, has diversified Unibet’s offerings and expanded its geographical footprint. The leaders’ relentless commitment to innovation, customer satisfaction, and strategic expansion has cemented Unibet’s position as a global leader in online gambling.

Expansion and Growth of Unibet

Since its inception in 1997, Unibet has charted an impressive trajectory of expansion and growth. Initially, the platform primarily catered to Nordic markets, offering a wide range of betting options and online gaming experiences. However, driven by its commitment to providing top-notch services, Unibet quickly recognized the potential for growth beyond its original scope.
In 1999, Unibet obtained its first international gambling license in the United Kingdom, marking a significant milestone in its journey towards global expansion. This expansion allowed Unibet to extend its reach to a broader European stage, captivating the attention of avid gamblers and enthusiasts across the continent.
Building upon its success, Unibet continued to make strategic moves, launching in various prominent markets and establishing a presence in key countries. In 2010, Unibet made its entry into the French market, captivating the hearts of French bettors with its extensive offerings and user-friendly platform. Two years later, in 2012, the brand expanded its operations to Denmark, further solidifying its presence in the European gambling landscape.
Unibet’s growth story didn’t stop there. In 2013, the brand made successful launches in Belgium and Estonia, further expanding its global footprint. These strategic moves allowed Unibet to tap into new markets, attracting a diverse range of players who sought top-quality gambling experiences.
Finally, in 2019, Unibet established a strong presence in the US markets, marking another significant milestone in its global expansion journey. With its entry into the US, Unibet aimed to provide American bettors with a world-class gambling platform, combining its expertise and cutting-edge technology to deliver an unparalleled betting experience.
Throughout its remarkable journey, Unibet has remained committed to innovation, excellence, and customer satisfaction. By continually adapting to evolving industry trends and meeting the needs of its growing user base, Unibet has firmly established itself as a leading player in the global online gambling industry.

Evolution of Unibet’s Offerings

Over the years, Unibet has evolved beyond its initial focus on sports betting, becoming a comprehensive online platform offering casino games, poker, and bingo. In 2003, the company introduced live betting, allowing users to place bets during a sports event. By 2004, Unibet expanded its portfolio to include online poker and casino games. This marked a transition from a sports betting platform to a full-fledged online gambling provider.
In 2007, Unibet launched its bingo product and continued to enhance its platform with the inclusion of more game varieties and technological advancements. The launch of the mobile betting platform in 2012 further broadened Unibet’s customer base, providing a convenient and engaging gambling experience for users.
Today, Unibet remains committed to its founding vision of informed betting while continuously innovating its offerings to meet evolving customer needs. At the heart of this evolution lies a consistent commitment to providing an engaging, fair, and responsible gambling environment for all its users.

Net worth of the Unibet owner

While precise figures regarding Anders Ström’s net worth are not publicly available, it can be inferred that his wealth is substantial given Unibet’s remarkable success and its prominent position in the highly lucrative online gambling industry. Unibet, now part of the Kindred Group which Ström founded, reported a staggering gross winnings revenue of GBP 1,130.6 million ($1,500 million approximately) in 2020, firmly establishing itself as a key player in the market.
Considering the financial success of similar profiles in the industry and the impressive revenue generated by the company, it is reasonable to estimate that Ström’s net worth could potentially run into several hundred million dollars, if not more. This estimation takes into account the consistent growth of the online gambling industry and the significant market share held by Unibet under Ström’s leadership.
Moreover, Ström’s entrepreneurial expertise and strategic vision have played a pivotal role in propelling Unibet to its current success. His ability to identify opportunities, navigate challenges, and make sound business decisions has undoubtedly contributed to the company’s financial prosperity.
However, it is important to note that estimating net worth is a complex task that involves various factors such as personal investments, assets, and liabilities. These factors can significantly impact the final figure and may vary over time. Therefore, while it is reasonable to believe that Ström’s net worth is substantial, the actual amount can only be known with certainty by examining his complete financial portfolio, which is not publicly available.
Anders Ström’s net worth is likely to be significant, considering the remarkable success of Unibet and its impressive revenue. While it is challenging to provide an exact figure, taking into account the financial achievements of similar industry profiles and the substantial revenue generated by the company, it is reasonable to estimate that Ström’s net worth could potentially run into several hundred million dollars, if not more.

Unibet profits over the years

Unibet, as a part of the Kindred Group, has enjoyed steady financial growth over the years, demonstrating the profitability and success of its business model. Although the exact net worth of Unibet is not disclosed, it’s crucial to consider the overall financial performance of the Kindred Group to understand the magnitude of Unibet’s success.
Here are some key financial figures:

  • In 2020, the Kindred Group reported gross winnings revenue of GBP 1,130.6 million, a clear testament to its financial prowess and industry leadership.
  • The value of Unibet significantly contributes to these figures, given its critical role in the group’s portfolio and its popularity among customers worldwide.
  • As the online gambling industry continues to grow and thrive, Unibet is well-positioned to continue its financial success in the years to come, cementing its position as a leading player in the global market.

By continually adapting to evolving industry trends and meeting the needs of its growing user base, Unibet has firmly established itself as a leading player in the global online gambling industry.


In conclusion, Unibet’s strategic expansion and diversification of its gaming offerings, under the astute leadership of Anders Ström, have been integral to its enduring success in the highly competitive online gambling industry. Whilst the exact net worth of Ström remains undisclosed, the impressive financial performance of Unibet and its parent company, the Kindred Group, suggest that his wealth is likely significant. Unibet’s consistent growth and evolution, commitment to customer satisfaction, and its ability to navigate the ever-changing landscape of online gambling serve as a testament to the company’s strong market position and potential for future growth. As the industry continues to flourish, Unibet is poised to further consolidate its position as a global leader in online gambling.


  • Who is the owner of Unibet?

    Unibet is owned by Kindred Group plc, a publicly-traded company listed on the Stockholm Stock Exchange (Nasdaq Stockholm). Kindred Group plc is the parent company of various online gambling and betting brands, including Unibet.

  • What is Kindred Group plc?

    Kindred Group plc is a multinational online gambling company headquartered in Stockholm, Sweden. It operates several well-known brands in the online gaming industry, with Unibet being one of its flagship brands. Kindred Group plc is responsible for managing and overseeing the operations of Unibet and its subsidiaries.

  • When was Unibet founded?

    Unibet was founded in 1997 by Anders Ström in London, United Kingdom. It started as a sports betting platform and has since grown to offer a wide range of online gambling and betting services, including casino games, poker, and more.

  • Is Unibet owned by a single individual?

    No, Unibet is not owned by a single individual. Instead, it is owned by Kindred Group plc, which is a publicly-traded company. Kindred Group plc has many shareholders, and ownership is distributed among them based on the number of shares they hold in the company.

  • Are there any notable individuals associated with the ownership of Unibet?

    While Unibet is primarily owned by Kindred Group plc, there may be individuals or institutional investors who hold significant shares in Kindred Group plc. However, the day-to-day operations and management of Unibet are typically handled by the company's executives and board of directors.

Main expert in ianne fields gamble
Ianne Fields

Ianne Fields, a distinguished graduate of the prestigious UK School of Finance, is an experienced finance analyst and consultant in the realm of both local and online casinos. With her attention to detail and expertise in legal matters, she has become a sought-after industry expert. Ianne Fields Gamble, her blog, provides comprehensive information on casinos, from game strategies to industry trends, making it a trusted source for casino-related information. Join the growing following of Ianne Fields Gamble to enhance your understanding of the fascinating world of casinos.

Share your commentary